Our Mission
Welcome to a new era of fashion—one that celebrates inclusivity, authenticity, and self-expression.
We are two passionate professionals—Guneesha Dhatt, a Certified Image Consultant, and Sona Sardana, the creative force behind Label by Sona Sardana—on a mission to redefine how people shop and connect with fashion. Our e-commerce platform is more than just a store; it’s a thoughtfully curated space where everyone feels seen, heard, and celebrated.
We collaborate with brands that share our core belief: every body is beautiful. Our partner labels offer Ready to Made and customisable pieces tailored to different body shapes and unique needs, embracing the diversity of real people. Whether you’re petite, tall, broad, curvy, or anywhere in between, we ensure that what you wear reflects you—not just a passing trend.
With years of experience in image consulting, personal styling, and fashion retail training, I (Guneesha) have helped countless individuals understand their bodies, embrace their individuality, and express their personal style with confidence. From one-on-one consultations to workshops and retail collaborations, our work has always revolved around a simple truth: fashion should fit you, not the other way around.
Guneesha Dhatt
CEO
Our Boutique
This website is an extension of that philosophy.
We offer more than clothes—we offer guidance. Our team is here to support you every step of the way: from selecting silhouettes that complement your shape to choosing colours and styles that reflect your unique personality. You won’t just click “add to cart”; you’ll shop with clarity, confidence, and care.
At the heart of this platform lies a deep commitment to client sensitivity, inclusivity, and accessibility. We’re here to make style attainable and empowering for people from all walks of life—regardless of size, gender identity, skin tone, or background.
And this is just the beginning. Together, we’re creating a movement—where fashion uplifts, educates, and celebrates.
Welcome to your most authentic style journey.
Sona Sardana
CEO
Our Latest News
